Test and iterate until you find original profitable solutions.Turn those insights into new product ideas.In Jobs to Be Done, the groundbreaking Jobs Roadmap takes you step-by-step through the innovation process and reveals how to: Packed with similar examples from every industry, this complete innovation guide explains both foundational concepts and a detailed action plan developed by Wunker and his team. By reducing functionality, the company satisfied its users' unmet need to document real life in the moment, without filters and "like" buttons. For example, social media newcomer Snapchat used the Jobs process to capture the millennial demographic. This simple shift in perspective opens up new insights about your customers and a wealth of hidden opportunities. Jobs to be done drivers#However, innovation expert Stephen Wunker offers the effective Jobs method: determining the drivers of customer behavior-those functional and emotional goals that people want to achieve. Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. How do you pinpoint the winning ideas that customers will love? Yet, innovation is notoriously difficult. In a challenging economy filled with multiple competitors, no one can afford to stagnate.
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